Key Requirements

• Joint venture of the Criminal Investigation Bureau of the Ministry of Public Security and Tencent
• Aim to raise netizen’s awareness of network security
• Use of anti-fraud propaganda and educational literature
• Target to reach over 4.5 million people through resource deployment

The Partnership

• During the event, the national police, government agencies, 25 celebrities and more than 100 companies, including China UnionPay, Microsoft, Sogou, jointly voiced an opinion across the border, advocating all-people about anti-fraud and reporting.
• TopSocial provided the right type of influencers that guaranteed maximum coverage of the anti-fraud awareness campaign run in the public interest. Particularly, the spread of video campaigns created by the police in conjugation with KOLs received great attention.

TopSocial Results

• Pre-launch videos recorded by well-known celebrities reached 60 million views in one day
• Coverage of 3.5 million with effective interaction of 500000+ was noted
• Relevant articles were shared 6000 times and received 8790 comments