CARS 24 CASE STUDY

CARS 24

CARS24 is the largest player in the used car market, which brings car sellers and dealers together on a platform, and simplifies the car selling process. They have 150+ centres across 35+ cities in India.

Key Requirements

  • Explain the simplified process of Cars 24 through authoritative influencers to the targeted market
  • Brand amplification through the biggest names in the automotive vlogging industry

The Partnership

  • Onboarding automotive influencers to promote Cars 24 for a long term collaboration
  • TopSocial provided the correct fit of influencers that guaranteed maximum amplification of the Cars 24 Brand
  • Unlike most influencer campaigns focusing on engagement and impressions, TopSocial utilized influencers to generate leads (appointments and inspections) for CARS24, and the campaign resulted in appreciable ROI

TopSocial Results

  • The campaign generated 1.6 million hours of total watch time from 180 minutes of video content
  • Cars 24 featured on credible blogs and online magazines
  • Generated 700+ leads for the Cars 24 platform within 2 months