STORM WIND TECH CASE STUDY

STORM WIND TECH

Stormwind Technology, a Chinese technology development firm established a joint venture with Japan Rishun, Aofei Animation, and Sannuo Digital Video to create the company’s first model Storm TV which is based on artificial intelligence.

Key Requirements

  • Marketing strategy to target potential customers on WeChat and Weibo, a Chinese microblogging app
  • Showcase the high-tech features of Storm products on discussion forums and digital technology conferences
  • Highlight brand characteristics amidst competitors with a targeted outreach of over 15.88 million

The Partnership

  • TopSocial paired with top influencers from microblogging and chatting apps such as WeChat and Weibo
  • Multiple technological specification articles and posts were shared by the chosen influencers to ensure maximum outreach.

TopSocial Results

  • Combined numbers from all influencers showed coverage of 24 million fan base
  • The articles shared earned 200,000+ in reading volume with 10,000 likes and comments