STORM WIND TECH CASE STUDY
STORM WIND TECH
Stormwind Technology, a Chinese technology development firm established a joint venture with Japan Rishun, Aofei Animation, and Sannuo Digital Video to create the company’s first model Storm TV which is based on artificial intelligence.
- Marketing strategy to target potential customers on WeChat and Weibo, a Chinese microblogging app
- Showcase the high-tech features of Storm products on discussion forums and digital technology conferences
- Highlight brand characteristics amidst competitors with a targeted outreach of over 15.88 million
- TopSocial paired with top influencers from microblogging and chatting apps such as WeChat and Weibo
- Multiple technological specification articles and posts were shared by the chosen influencers to ensure maximum outreach.
- Combined numbers from all influencers showed coverage of 24 million fan base
- The articles shared earned 200,000+ in reading volume with 10,000 likes and comments